Jonathan Baillie is Co-Founder of NATURAL STATE, an organization that leverages technology to design, implement, and monitor large-scale nature restoration initiatives. Baillie was previously Executive Vice President and Chief Scientist at the National Geographic Society where he oversaw grants, impact initiatives, National Geographic Labs, explorer programs, and the international team. Baillie initiated partnerships together raising over $95 million for ground-breaking collaborations across regions and sectors to conserve and monitor the Natural World. He was also the Vice Chair of the Society’s Committee for Research and Exploration. Previous to the National Geographic Society, Baillie served as Director of Conservation Programmes at the Zoological Society of London (ZSL), where he built up and led a portfolio of projects on threatened species and their habitats in over 50 countries. Known for embracing technology, innovation and collaboration, Baillie founded the EDGE of Existence Programme to conserve evolutionarily distinct and globally endangered species, co-developed a retail activism initiative with Selfridges and over 40 conservation NGOs to support sustainable fisheries, and launched the first AI-driven camera traps for anti-poaching.